In recent years, craft beer has won the favor of many consumers with its unique taste and rich varieties, and has become a popular choice for entrepreneurship. So, what conditions are needed to open a craft beer factory? The following are the five essential elements summarized by Tiantai for your reference.
1. Clear target consumer groups
The main consumer groups of craft beer are those born in the 80s, 90s and 00s. They prefer to consume slow bars and casual bars and are not very interested in traditional commercial beer. Therefore, entrepreneurs need to develop craft beer of different grades for this consumer group to meet market demand.
2. Reasonable control of investment costs
In the early stage of entrepreneurship, the control of investment costs is crucial. You can choose to invest in small beer equipment, such as 100L, 200L, 300L, etc., with a small bar of about 100 square meters. According to market conditions, the initial investment is about 200,000 yuan, the cost of craft beer per liter is controlled at about 1.5 yuan, and the daily sales volume is expected to be 200L.
3. The business model is replicable
The successful operation model of a craft beer house or beer bar is replicable. For example, choose a set of 300L beer equipment, promote craft beer in surrounding resorts and other areas, and create a unique business model. Successful cases can be used as a reference to provide experience sharing for entrepreneurs.
4. Rich product variety
Craft breweries need to have a variety of product types to meet the needs of different consumers. In addition to the common bottled beer, draft beer, and raw beer on the market, they can also independently develop or introduce imported craft beer. The quality and taste of craft beer have obvious advantages, the price is much higher than ordinary beer, and the market competitiveness is strong.
5. Learn from peer experience
When opening a craft brewery, entrepreneurs can learn from successful experiences in the industry. Purchasing professional beer equipment, such as Tiantai beer equipment, to ensure efficient brewing of equipment will help increase the success rate of entrepreneurship.
In short, the above five conditions are required to open a craft brewery. In the process of entrepreneurship, continuous learning and accumulation of experience, I believe you can also stand out in the craft beer market.
Refequency questions
60 bbl stainless steel brewhouse system
